FACEBOOK: Facebook has reduced organic reach significantly, and it is expected to approach zero by the end of the year. Strategies to improve organic reach on Facebook include publishing captivating content, posting when your audience is most active, and sharing videos.
TWITTER: On Twitter, brands can only reach about 3.61% of their followers with a tweet, and average interactions are low. To increase organic reach on Twitter, it is recommended to leverage real-time events, work with influencers, and include visual content.
LINKEDIN: LinkedIn offers a 20% organic reach for status updates, which can increase to 60% if you post at least 20 times a month. Sharing targeted updates on LinkedIn can greatly increase engagement and reach.
INSTAGRAM: Instagram has a 20% organic reach and stands out as the platform with the highest percentage of viral content. To increase organic reach on Instagram, it is suggested to experiment with different types of content, use relevant hashtags, and engage with the audience.
In conclusion, Facebook and Twitter are pay-to-play platforms, while LinkedIn and Instagram offer better organic reach. The choice of platforms depends on marketing goals and the demographics of active users.
